“No nation can escape its geography” said Percy Spender, the Australian Minister for External Affairs back in 1950. He was talking about the need to reinvent Australia’s relationship towards Asia to make the most out of the nation’s factual geographical position and not see itself only as belonging to the circuits of the old British Empire. This same line of thought obviously applies to cities as well. I got a first-hand experience of this around the turning of the year when I had the pleasure to visit a good friend of mine in Ljubljana, Slovenia. The city naturally wasn’t repositioning its foreign and regional policy like the Aussies were but its relationship with River Ljubljanica. Continue reading Helsinki’s ‘Daughter of the Baltic Sea’ Brand Needs a Ljubljana-Style Reboot →